Ferrari signs a deal with Swiss Blockchain firm Velas to create NFTs for fans

by Gordon James

The company behind the popular crypto-collectable game CryptoKitties has signed a deal with Swiss Blockchain firm Velas to create NFTs for fans. The two companies have already been working together on various initiatives, including last year’s partnership that saw Nimbus partnering with CryptoKitties in order to launch its marketplace platform.

NFTs are non-fungible tokens that can be used as digital assets. They were created by the Ethereum blockchain, and they’re a great way to give your fans access to exclusive content and experiences. Read more in detail here: what are nft tokens.

Scuderia Ferrari has announced a multi-year partnership with Velas, a Swiss technology company, to develop NFTs for its supporters. This will be the racing team’s first interaction with the industry of digital assets.

The multi-year deal announced by Scuderia Ferrari and Velas Network AG will only develop “digital entertainment” for Scuderia Ferrari supporters, according to the announcement.

Ferrari is preparing to join the NFT market.

According to the official press release, the well-known sports car manufacturer is teaming up with Velas Network AG to develop digital memorabilia for enthusiasts, which will be available for purchase starting in March 2022. 

Velas Network AG will also become the Title Sponsor of the Ferrari Esports Series, the Prancing Horse’s online mono-brand series, as well as the Esports squad that will play in the F1 Esports Series, as part of the agreement.

Scuderia Ferrari is pleased to announce that it will have a new Premium Partner, Velas Network AG, starting next season.

Greetings, and welcome aboard! #Velas @VelasBlockchain #essereFerrari https://t.co/3vBAT4pRhW pic.twitter.com/IXiHob9qgS

December 27, 2021 — Scuderia Ferrari (@ScuderiaFerrari)

Scuderia Ferrari’s general manager, Mattia Binotto, expressed his delight with the relationship, describing Velas as a firm “that makes innovation and performance the hallmark of technologically sophisticated goods and services.”

Faryad Shagulyamov, CEO and Co-founder of Velas Network AG, also remarked that his business has developed a “next-generation blockchain that emphasizes on sustainability and performance,” and referred to Ferrari as a “symbol of excellence.”  

The link between sports and cryptocurrency

Many of the world’s most well-known sports organizations are now vying for the top spot in the bitcoin market. Crypto.com just announced that it would be the worldwide partner for Formula 1’s new sprint series in 2021. McLaren Racing, meanwhile, has debuted its NFT technology, which is based on the Tezos blockchain. 

Many people feel that such sports-crypto alliances are wonderful for marketing and that they may easily draw more consumers to platforms that promote such items. Some see such alliances as a significant step toward mainstreaming crypto and assisting investors and consumers in better understanding blockchain technology. 

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Ferrari signs a deal with Swiss Blockchain firm Velas to create NFTs for fans

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